And So It Begins…Year 17!

Today was the start of my 17th season as the Hurricanes’ Team Photographer, and my 21st overall including my student years. Things have changed over that period of time, going from processing and printing film in my closet to digital processing and Photoshop work on a Mac. Photos that were distributed to primary clients via FedEx back then are done so via FTP today. Outside sales to editorial clients have been nearly entirely eliminated by agencies suck as Getty Images, who have largely commodified the market for stock photography, resulting in use fees at a fraction of what was realized in the past. In its place some photographers have moved to promoting themselves via websites and social media sites including Twitter and Facebook.

“Caneshooter” has become my identity and my brand online and in social media after just being a nickname hurled at me by another photographer back in the late 1990’s. I spend more time promoting my brand than I do shooting photographs. I have over 91,000 photos online, of just Hurricanes Athletics. I have this blog, a Facebook fan page and a Twitter account. I hope I post interesting stuff, and that you’ll look at my website, my blog, fan my page on Facebook or follow me on Twitter. And I really hope you’ll buy a print or a download!

ABOVE: Kenny Kadji poses earlier today during our basketball freshmen/transfer studio shoot at the School of Communication.

Advertisements

One response

  1. Kim Schultz

    I find your craft and expertise fascinating and admirable, JC. Your posts give perspective on how much work and knowledge is required for the beautiful shots you take, as well as brand management.

    August 3, 2011 at 10:21 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s